Portrayal of men in commercials

I was flipping through the T.V. the other day, and I saw this commercial.  I thought nothing of it, but my dad over heard and then promptly said to me, "I hate this damn commercial"  (at this point, I had not seen it before)  after watching it I could see why it bothered my dad, it makes men really look like idiots!  In the commercial the woman is on the phone talking about he diet, and she says she has eaten all these desserts. She then tells the woman she is on the phone that she always keeps it in the house.  The husband than goes to look for all the desserts without realizing that she was talking about a yogurt. This is one of the most obvious commercial that makes men look really stupid.  I guess advertisers do this because they want woman to feel that they are actually the dominate people in society, instead of the male being the dominate person in society.  Most men think they are the latter!

Do I really need those expensive shoes, and designer clothes?

  

Property of New Line Cinema

 Every time we turn on the television we seen to see some form of product placement.  This is especially noticeable when we look at shows and movies like HBO's " Sex and the City." In this romantic comedy- drama, so much of an emphasis is placed on fashion and labels.  The producers of the show have no problem putting in shameless plugs for high- end clothing, and shoe designers like Vivienne Westwood and Manolo Blahnic.  It as almost as if the "Sex and the City" franchise is a constant infomercial for these high end designers.  The woman in the movie and series are portrayed as having such a glamourous life. In particular the character Carrie Bradshaw.  She has a job that she loves, great friends, and a man that loves her.

  The viewers of the franchise are overwhelmingly woman.  I have to ask these questions, Do some woman buy these designers goods because of this "Sex and the City" franchise?  Or do viewers of the franchise  feel that if they buy these products that they will be seen as more glamourous just like Carrie Bradshaw? Do designer clothes make the woman, or is it the personality that truly matters?  This franchise would truly want woman to believe the former!  Food for thought.

~Christy